Last month, I wrote a post about how Yankee attendance is down, and blamed it on inefficient ticket pricing. Back then, attendance was bottoming out in the 41,000 range, and averaged about 42,000. A month later, and not much has changed:
The Yankees have sold the most tickets in baseball, by virtue of playing more home games than their competition, but are struggling to fill the Stadium as much as they are accustomed to. The Yankees sold 88.9% of capacity last season, 46,491 per game.
If the trend were to continue, it would have serious business and baseball implications for the Yankees. I still recommend a heavily-dynamic ticket pricing scheme, allowing the Yankees to drop prices and fill every seat in the Stadium. But that’s a previous post. I actually believe that attendance is about to turn around in a big way. Here is a chart of Stubhub’s lowest ticket price per series of upcoming games:
Compared with a similar graph that I created in the first attendance post, this looks a lot more robust. Only one series has rock-bottom prices (Pretty much every weekday series in April was in the $2-$5 range, and many non-Boston, non-Mets series now have pretty robust prices. Demand definitely seems to be increasing for Yankee games. Attendance should increase with it.
And on a side note, prices for Red Sox and Mets games have pretty much been cut in half. I’m sure there are a lot of reasons for this, but I like my explanation: Given fixed ticket prices, people were gravitating to games they consider higher quality, causing demand for Mets and Red Sox tickets to rise and for everyone else to fall. When the other games get more attractive (weather, school is out, etc), the Red Sox and Mets games prices fall. All the more reason to implement dynamic pricing.
LIKE TYA ON FACEBOOK
- TYA To Merge With It’s About The Money, Stupid
- What about Kevin Youkilis?
- Teix Now Front And Center On The “Needs To Produce” Radar
- Cashman: Heathcott A Dark Horse Candidate
- A Dog Chasing Cars
- Outfield Trade Targets
- The Problem With Brett Gardner
- A Look At Relief Prospect Branden Pinder
- The Yankees Should Be Realistic, Put Team on Short Leash in 2013
- Briefly discussing the internal options to replace Curtis Granderson
- Brand bc on Briefly discussing the internal options to replace Curtis Granderson
- http://2804lasela.wordpress.com/ on TYA Predictions: Bold predictions for 2012
- the tao of badass pdf on What about Austin Romine?
- Joey Parkhill on Dante Bichette Jr’s Swing
- lululemon factory outlet on Contact Us
- Cary on Will R.A. Dickey’s Knuckleball Succeed In A Domed Stadium?
- Brenna on Links: Prospects, Support for A-Rod, Mariano is Love and Who’s in Center?
- Louis Vuitton Outlet Sale Singapore on The Monthly Prospector: April Edition
- Authentic Louis Vuitton Outlet Store on The Monthly Prospector: June Edition
- Louis Vuitton Outlet San Diego on Banuelos to Undergo Tommy John Surgery, Yankees Prospectors to Undergo Grief Counseling
TagsA.J. Burnett Alex Rodriguez Andy Pettitte Austin Romine Baltimore Orioles Bartolo Colon Boston Red Sox Brett Gardner Brian Cashman Bullpen CC Sabathia Chien-Ming Wang Cliff Lee Curtis Granderson David Robertson Dellin Betances Derek Jeter Francisco Cervelli Freddy Garcia Game Recap Hiroki Kuroda Ivan Nova Javier Vazquez Jesus Montero Joba Chamberlain Joe Girardi Johnny Damon Jorge Posada Manny Banuelos Mariano Rivera Mark Teixeira Melky Cabrera Michael Pineda New York New York Yankees Nick Johnson Nick Swisher Phil Hughes Prospects Rafael Soriano Red Sox Robinson Cano Russell Martin Tampa Bay Rays Yankees